Defining and communicating your place story to the right audience
Places now recognise they need to market themselves using a holistic approach as opposed to a one-dimensional economic, destination or study approach. Identification of the right audiences is also critical.
The post COVID environment has seen a shift in the priority of place assets and the target audiences. Quality of life is taking greater precedence and acting as a core driver for talent attraction and business investment. Distance learning accelerated through COVID, compounded with a drop in international students means a re-think by Universities in relation to their recruitment activities. And there are exciting opportunities for regional and national tourism.
Place marketing is eutopia’s core capability and whatever your objectives, we can work with you to promote your place effectively.
eutopia's place marketing services include:
- Marketing strategy development and planning
- Development of web, digital and other creative assets
- Execution of digital marketing campaigns
- Content creation and curation for place campaigns