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Marketing Strategy

eutopia worked with OCO on this project to review the marketing strategy for Invest in Tuscany. This regional based economic development organisation has a remit for inward investment as well as delivering and contributing to broader economic development objectives.

There were three core elements to this project:

  1. A review of the current sales and marketing approach and performance against KPIs. 
  2. Review of best practice marketing from economic development organisations
  3. Development of a revised strategy and marketing plan

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