eutopia worked with OCO on this project to review the marketing strategy for Invest in Tuscany. This regional based economic development organisation has a remit for inward investment as well as delivering and contributing to broader economic development objectives.
There were three core elements to this project:
- A review of the current sales and marketing approach and performance against KPIs.
- Review of best practice marketing from economic development organisations
- Development of a revised strategy and marketing plan
