eutopia supported OCO Global in the development of a new place brand and website for Donegal County Council. Donegal has some very unique attributes from a geographic and cultural perspective on the island of Ireland which the place brand development sought to accentuate. The brand driver "Ireland's DNA" was developed following and extensive consultation exercise and works well across all place pillars. The brand was also developed in the Irish language which is important as Donegal is home to one of the few remaining Irish speaking communities in Ireland. Support was provided for the development of the place site which showcases Donegal as a great location in which to Invest, Live, Visit, Study and Work. The brand was launched in April 2021 and is widely embedded across a range of communications.